Who We Are
Spectrum Market Solutions is built on the vision and expertise of industry leaders with a combined 25+ years of experience across sectors like venture capital, media, blockchain, digital marketing, and strategic branding. Our founding team has successfully led transformative campaigns, advised high-growth startups, and launched impactful brand initiatives in industries ranging from technology and finance to consumer goods and hospitality.
Our Founders’ Expertise
The founding members of Spectrum Market Solutions bring a wealth of knowledge from a variety of fields, allowing us to offer a uniquely comprehensive approach to brand-building and marketing. Here’s a look at the industry expertise that shapes our team:
Venture Capital & Investments: With extensive backgrounds in venture capital, our founders have led early-stage investments and cross-border syndications, contributing to the growth of high-potential brands in tech, consumer goods, and finance. Their experience includes active roles in India’s premier investment networks and incubators, such as 9Unicorns and Venture Catalysts, where they drove fundraising and strategic growth for prominent startups like Shiprocket, Vedantu, and Chingari.
Blockchain & Emerging Technologies: Our team has deep experience in blockchain and Web3, with a history of strategic roles in Web3 advisory, investment in blockchain startups, and event management for prominent blockchain-focused gatherings. They have worked with organizations like Istanbul Blockchain Week and RIFT Blockchain Studios, giving us a nuanced understanding of how to engage with tech-savvy, innovation-driven communities.
Media & Public Relations: With roots in media giants like CNBC-TV18 and India Today, our founders have crafted large-scale media strategies, managed public relations for renowned brands, and launched impactful campaigns for clients across sectors. Their expertise in media relations and strategic communications gives us an edge in positioning brands to capture and maintain public interest effectively.
Consumer & Lifestyle Brands: Our team has guided consumer brands through growth stages, partnering with investors to drive business expansion and market share. From fashion investments with GOAT Brand Labs to nurturing consumer goods brands like Happilo and Mother’s Recipe, we understand what it takes to build brands that connect with everyday consumers on a meaningful level.
Digital Marketing & Brand Strategy: Our founders have led award-winning digital campaigns, designed content strategies, and built brand identities that resonate with audiences globally. Their experience includes work with startups and established brands in sectors as diverse as financial services, hospitality, and FMCG (Fast-Moving Consumer Goods), applying insights from roles at major digital platforms and brand agencies.
Our Approach
At Spectrum Market Solutions, we bring together these diverse perspectives to create marketing strategies that are robust, adaptable, and grounded in industry expertise. Each team member contributes specialized skills that allow us to approach every project from multiple angles, combining strategic, creative, and data-driven approaches to ensure results that are both impactful and enduring.
