Case Studies

The SII EY project focused on expanding awareness and engagement for a comprehensive educational and research initiative, likely aimed at highlighting market insights, sector-specific challenges, and growth opportunities across various regions. The project aimed to position the organization as a thought leader, driving informed discussions and fostering a strong connection with key stakeholders through digital and traditional media channels.

Services Provided

The media and marketing services used in the SII EY project were extensive, covering all facets of strategic branding, content creation, audience engagement, and media amplification. Key services included:

1. Brand Strategy and Campaign Planning:
   • Developed a strategic campaign to reinforce the organization's brand positioning and engage a global audience through a mix of traditional and digital media.
   • Crafted a cohesive narrative aligned with brand values, integrating campaign objectives across multiple channels for a unified and powerful brand presence.
2. Social Media Engagement and Amplification:
   • Leveraged LinkedIn, Twitter, Facebook, and Instagram for targeted reach and audience engagement.
   • Created platform-specific content, utilizing engaging visuals and thought leadership messages to maximize interaction with diverse audience segments.
3. Visual Branding and Creative Content:
   • Designed a distinctive visual language that incorporated culturally relevant elements, such as peace flags and bamboo trees, to create a recognizable and resonant brand identity.
   • Produced 384 creative assets and 22 videos to convey the campaign’s themes, ensuring visual consistency and high recall across all media platforms.
4. Event Marketing and Speaker Coordination:
   • Executed event-focused marketing strategies that included planning and promoting over 100 live sessions featuring international speakers from 23 countries.
   • Organized the award function with celebrity involvement, enhancing the event’s prestige and bolstering engagement with high-profile associations.
5. Influencer and Celebrity Partnerships:
   • Partnered with influencers and celebrities to amplify reach, enhance brand authority, and build trust with the audience.
   • Leveraged celebrities to congratulate award recipients digitally, creating memorable and shareable moments that added value to the event.
6. Media Relations and Online Reputation Management (ORM):
   • Maintained a strong online presence with proactive ORM, ensuring quick responses to audience inquiries and promoting positive sentiment around the campaign.
   • Secured coverage in 18 prominent publications to enhance brand visibility and credibility.
7. Performance Tracking and Analytics:
   • Tracked campaign performance metrics such as impressions, engagement rates, and daily attendee numbers to adapt strategies in real-time and ensure optimized outcomes.

Results

• Audience Reach and Impressions:
  • The campaign reached 1.55 million people and generated 900,000 impressions across digital platforms, illustrating substantial market penetration and brand visibility.
• Engagement Metrics:
  • The campaign fostered high engagement, with an average daily participation of 500 attendees and follower growth exceeding 5,300 on social media platforms, reflecting the campaign's success in building an active and invested audience.
• Media Exposure:
  • Secured mentions in 18 major publications, further solidifying the organization’s thought leadership position and enhancing its visibility in the public sphere.

The SII EY project exemplified a comprehensive, data-driven media and marketing strategy that combined social media engagement, influencer partnerships, strategic content creation, and targeted outreach to achieve robust audience engagement and brand visibility.

Campaign & Objective: The campaign aimed to boost brand awareness and engagement among students exploring study opportunities abroad, positioning Global Study UK as a trusted resource in the education sector.

Services Provided: The agency conducted a detailed SEO audit and developed a campaign strategy focused on LinkedIn. By integrating CPM-driven ads with SEO-optimized content, they crafted messages and visuals relatable to students, ensuring the campaign reached the right audience. The agency also developed a content strategy focused on clear messaging and targeted keywords to drive relevant traffic.

Results & Achievements: The campaign generated 13,282 impressions, a 26.92% engagement rate, and a 23% click-through rate. The campaign achieved high levels of organic traffic from student audiences, particularly in India, effectively boosting brand visibility and engagement within the target demographic

Campaign & Objective: The campaign aimed to enhance awareness and participation in the virtual Eastern Himalayan Nature Forum, celebrating conservation efforts through a culturally resonant event.

Services Provided: The agency organized and promoted over 100 live sessions with international speakers from 23 countries. A cohesive social media campaign was created with a design language inspired by regional elements like peace flags and bamboo trees, publishing 384 creatives and 22 videos to support the event. The campaign included influencer partnerships and celebrity tie-ins to congratulate awardees digitally, amplifying event engagement.

Results & Achievements: The campaign achieved a reach of 1.55 million, 900,000 impressions, and over 5,300 new followers. The event had an average daily participation of 500 attendees, and 18 media mentions bolstered its visibility.

Campaign & Objective: The Intel campaign aimed to showcase the brand’s technology as a preferred choice for content creators, highlighting usability and reliability.

Services Provided: Through strategic influencer marketing, Intel partnered with a diverse group of influencers who demonstrated the practical applications of Intel products in their creative processes, emphasizing ease of use and productivity.

Results & Achievements: The campaign strengthened Intel’s positioning among content creators, enhancing brand visibility and credibility within the tech-savvy and creative audience.

Apple AirPods Campaign: Campaign & Objective: This campaign focused on educating consumers about the importance of purchasing authentic Apple products, particularly AirPods, and raised awareness about the risks of counterfeits.

Services Provided: By collaborating with tech influencers, the agency used humor and relatable storytelling to convey the message effectively, making it resonate with a wide audience.

Results & Achievements: The campaign succeeded in increasing awareness of genuine product purchases, engaging audiences with humor and relevance through the influencer’s reach.

Apple Product Launch Campaign: Campaign & Objective: This campaign aimed to promote a new Apple product store launch, using relatable content to engage and inform the audience.

Services Provided: The agency partnered with a well-known Indian dancer, creating tailored content that showcased the product’s features in an engaging, audience-specific manner.

Results & Achievements: The campaign broadened product visibility and successfully engaged followers, leveraging the influencer’s audience to introduce the new store to a relevant market.

Shiksha – Conversion Campaign for Private Colleges and Universities

Campaign & Objective: Shiksha’s campaign was designed to drive conversions for private educational institutions, focusing on reaching students and families to promote college enrollment options.

Services Provided: A multi-platform digital advertising approach was deployed, utilizing Instagram, Facebook, LinkedIn, influencer marketing, and media relations. The agency tailored ad content to resonate with prospective students and families, creating visually compelling assets with clear, engaging messaging.

Results & Achievements: The campaign generated 70,000 clicks, 1.86 lakh (186,000) impressions, and a spillover effect of 30%, indicating strong engagement beyond the direct target audience.

Campaign & Objective: The Oppo Flip campaign was designed to highlight the phone’s camera flexibility, focusing on action-oriented visuals to appeal to younger, adventurous users.

Services Provided: The agency engaged adventure sports influencers, who used the Oppo Flip camera to capture high-energy visuals, showcasing the product’s unique features in action.

Results & Achievements: The campaign increased appeal among young, adventurous audiences, effectively linking the Oppo Flip camera’s functionality with a dynamic lifestyle.

Campaign & Objective: This campaign aimed to reassure customers about the safety and quality of dining at Paradise Biryani amid the COVID-19 pandemic.

Services Provided: Using influencer marketing, the agency focused on the brand’s health and safety standards, creating content that communicated trust and reliability.

Results & Achievements: The campaign enhanced customer trust and increased engagement, affirming the brand’s commitment to safety and quality during challenging times.

Campaign & Objective: McDowell’s campaign aimed to reinforce the brand’s association with friendship and social bonding through the tagline “ya no.1 yaari hai.”

Services Provided: The agency developed a campaign around the slogan, creating influencer-driven content that celebrated friendship and shared social moments, resonating with the brand’s identity.

Results & Achievements: The campaign strengthened McDowell’s positioning as a brand that values friendship, increasing engagement and enhancing brand loyalty.

Campaign & Objective: This campaign was designed to drive weekend sales for Behrouz Biryani through special biryani and kebab combo offers.

Services Provided: The agency leveraged influencer-led weekend promotions to reach a broad audience, encouraging orders through targeted content and incentives.

Results & Achievements: The campaign led to a 40% increase in orders over a three-day period, successfully capitalizing on the demand for weekend dining

Campaign & Objective: Happilo’s festive campaign aimed to position the brand as a go-to healthy snack choice during seasonal celebrations.

Services Provided: The agency launched an influencer-led campaign, using festive themes to promote Happilo’s healthy product range, aligning the brand with health-conscious festive snacking.

Results & Achievements: The campaign positioned Happilo as a preferred choice for health-conscious consumers, achieving notable engagement through influencer partnerships

Campaign & Objective: The campaign aimed to revitalize bookings for Wild Mahseer, a 145-year-old heritage resort in Northeast India, which had faced significant losses due to COVID-19 and the global travel restrictions impacting foreign tourism.

Services Provided:

• The agency shifted the focus from global to local audiences due to travel restrictions, repositioning the brand to appeal to domestic tourists.
• Redesigned the website to drive organic traffic, emphasized a “Reconnect with Nature” theme, and encouraged customer advocacy to amplify brand voice.
• Marketing efforts spanned across Facebook, Instagram, the hotel’s website, and Twitter to maximize reach and engagement with the new target market.

Results & Achievements:

• Guest Bookings: 952 guests from June to December 2020, with an average booking cost of 150 GBP.
• Revenue: Generated 140,000 GBP from June to December 2020 and 300,000 GBP from January to December 2021.
• Online Bookings: Contributed to 76% of total business.
• Monthly Web Impressions: Averaged 60,000, indicating successful digital presence and reach.

Campaign & Objective: This campaign focused on attracting domestic travellers to Uniq Stays, a platform for booking unique hotel stays, during the travel restrictions caused by COVID-19.

Services Provided:

• Leveraged Instagram Ads, Facebook Ads, LinkedIn Ads, media relations, and influencer marketing to create targeted, engaging content that resonated with potential local travellers.
• Designed ads and influencer campaigns to communicate the appeal of unique, locally accessible travel experiences, creating a compelling alternative for those unable to travel internationally.

Results & Achievements:

• Clicks: 52,000
• Impressions: 1.34 lakh (134,000)
• Spillover Engagement: 25%, with extended reach and engagement beyond the target audience.

Campaign & Objective: The goal was to increase product sales for IMLY, an Indian cuisine eatery, particularly through delivery channels.

Services Provided:

• The agency ran a performance marketing campaign across Google Ads, Facebook Ads, influencer partnerships, and media relations, focusing on driving orders through online platforms.
• Emphasized the restaurant's unique offerings, tailored content for specific audience segments, and optimized ad campaigns for better visibility and conversion.

Results & Achievements:

• Clicks: 24,000
• Impressions: 1.25 lakh (125,000)
• Leads Generated: 800
• Spillover Effect: 30%, showing strong additional interest and engagement beyond initial targeting.

Campaign & Objective: My Govindas, a vegetarian restaurant in Dubai, sought to break routine and engage its audience through an interactive campaign during the Navratri festival, with a focus on boosting engagement and online orders.

Services Provided:

• The agency organized three themed contests—Quiz, Dress, and Food—over nine days to connect with the Navratri spirit.
• Engaged audiences on Facebook and Instagram, crafting festive content that resonated with the cultural significance of Navratri.

Results & Achievements:

• Audience Participation: 1,500+ across contests.
• Impressions: 15,410, with an average of 570 per story.
• Online Orders: 72 orders with an average value of 55 AED.
• Engagement Rate: 3.5%
• Follower Growth: 1,400+, demonstrating effective audience connection and brand loyalty during the festival.

Campaign & Objective: This campaign aimed to express appreciation and respect for women, encouraging customers to participate in kitchen duties as an act of love and support.

Services Provided:

• Partnered with influencer “Spoonofflavours,” who has 152K followers, to spread the campaign message on social media.
• Created relatable content that showcased the brand’s alignment with values of respect and appreciation, especially relevant to family-oriented audiences.

Results & Achievements: Successfully engaged audiences, with positive brand association through values-driven messaging, though specific quantitative results are not provided.

Campaign & Objective: The campaign was designed to increase weekend sales by promoting a special biryani and kebab combo offer through influencer marketing.

Services Provided:

• Collaborated with “the_foodie_dad,” who has 261K followers, to promote the weekend voucher.
• Focused on creating a sense of urgency and exclusivity around the combo deal to attract customers over the weekend.

Results & Achievements:

• Order Increase: 40% over a three-day period, showcasing the effectiveness of targeted weekend promotions through influencer engagement.

Campaign & Objective: Trick or Treat Foods wanted to promote its position as a child-friendly brand that offers preservative-free products, aimed at health-conscious families.

Services Provided:

• Collaborated with influencer “Gigglenivi,” who has 30.6K followers, to highlight the brand’s health-conscious products.
• Created content that emphasized the brand’s commitment to quality and safety, appealing to parents and health-conscious consumers.

Results & Achievements: Successfully conveyed the brand’s child-friendly image, aligning with health-focused messaging

Campaign & Objective:
Iris Home Fragrances aimed to boost its brand visibility and sales in Punjab, where the market had been challenging. To leverage the festive season, the brand launched a Diwali campaign featuring popular Indian influencer and singer Nimrat Khaira. The campaign was designed to resonate with regional audiences, aligning with the cultural significance of Diwali and the appeal of Nimrat Khaira’s influence.

Services Provided:
The campaign included a series of Instagram stories, teasers, and a feature video shared by Nimrat Khaira on her social media. By using a prominent local influencer, the brand could connect directly with its target demographic in Punjab. The strategic use of engaging multimedia content aimed to amplify awareness, create excitement around Diwali, and highlight the brand’s product offerings.

Results & Achievements:
The campaign yielded significant results, revitalizing Iris Home Fragrances' presence in Punjab:

Sales Growth: 50% increase in sales, especially in Punjab's point-of-sale locations.

Social Media Metrics:

• Impressions: 1.4 million
• Reach: 1.1 million
• Video Views: 429,210
• Likes: 118.6K

The campaign made Iris Home Fragrances a recognized brand in Punjab almost overnight, solidifying its market position and enhancing brand loyalty during a critical retail period.

Campaign & Objective: Hosted by Rajdeep Sardesai and broadcasted on India Today, this event aimed to engage students nationwide in a knowledge-based competition.

Services Provided: Content and production were developed from initial planning to live television events. The team managed on-ground preliminaries and the live production for maximum reach and engagement.

Results & Achievements: Successfully aired nationwide, enhancing educational engagement through a high-profile, competitive event format.

Campaign & Objective: Designed to capitalize on India's passion for cricket, this online quiz sought to reach a massive audience and set a record for online quiz participation.

Services Provided: The team conceptualized the event format, developed content, and managed the entire online platform to host the quiz.

Results & Achievements: Achieved over 40 million hits and participation from 200,000 users, marking a significant milestone in the field of digital engagement and online trivia.

Campaign & Objective: The objective was to launch a pioneering digital event by hosting India's first quiz on Google Hangout, fostering a large-scale online learning platform.

Services Provided: Developed the quiz format and content, adapted for the Google Hangout platform to ensure seamless user participation.

Results & Achievements: Successfully launched on a new platform, setting a precedent for online quizzes and demonstrating innovation in virtual event hosting.

Campaign & Objective: This campaign sought to connect students to their cultural roots by organizing a national heritage-themed quiz across 11 cities and 800+ schools.

Services Provided: Full event management, including conceptualizing the format, content development, and coordination across multiple cities. The event was supported by an online publication that consolidated quiz content.

Results & Achievements: The event saw extensive participation across cities and schools, fostering cultural awareness and educational engagement on a national scale.

Campaign & Objective: Conducted at The Shri Ram School, Moulsari, this event was created to promote interest in technology and innovation among school students, with participants ranging from Class IV to XII.

Services Provided: The team organized and executed the event, which featured tech-related quizzes and interactive sessions. Hosted by renowned tech expert Rajiv Makhni, it provided a platform for students to engage in tech discussions and competitions.

Results & Achievements: Successful participation from top schools across Delhi NCR, positioning the event as a prominent technology-focused educational festival.

Campaign & Objective: iExec, a blockchain-based decentralized computing platform, aimed to enhance brand visibility, improve website traffic, and increase engagement within the crypto and blockchain community. The objective was to position iExec as a leader in decentralized applications by leveraging various digital marketing strategies to reach a targeted audience interested in blockchain technology.

Services Provided:

1. SEO & PPC Strategy: Implemented search engine optimization (SEO) to enhance organic website visibility and attract relevant traffic. Pay-per-click (PPC) campaigns were run across Google and Bing, focusing on high-value keywords in the blockchain sector. Targeted ads were placed to increase visibility among those searching for decentralized computing solutions.
2. Google AdWords & Retargeting: Designed a comprehensive AdWords campaign, including bid management, keyword analysis, and ad copy creation. The team also set up retargeting strategies for visitors, encouraging repeat engagement and conversions by targeting individuals who had previously interacted with the website.
3. Social Media Advertising & Crypto Forums: Leveraged social media platforms like YouTube, LinkedIn, Facebook, and Twitter to run targeted ad campaigns. iExec's presence was expanded on key crypto forums like BitcoinTalk and CryptoCompare, where banner ads were strategically placed to reach enthusiasts and investors.
4. Community Engagement on Telegram & Reddit: Established and nurtured iExec’s community presence on Telegram and Reddit. These platforms allowed for regular interaction, brief announcements, and deeper conversations, effectively building a dedicated following within the crypto community.
5. Content Marketing & Podcasting: Produced educational content and hosted AMA (Ask Me Anything) sessions to foster thought leadership. Additionally, podcasts and video content were developed to explain blockchain technology and decentralized applications, enhancing iExec's credibility and positioning as an industry expert.
6. Email Marketing: Built an email marketing campaign focused on sharing relevant updates, industry insights, and iExec’s offerings. The email list was carefully curated to ensure targeted reach and higher engagement rates.

Results & Achievements: The integrated marketing strategy yielded impressive results:

• Increased Web Traffic: A significant increase in web traffic from targeted SEO and PPC efforts.
• High Engagement Rates: Social media campaigns on platforms like Twitter and LinkedIn led to substantial follower growth and engagement.
• Community Growth: Telegram and Reddit communities expanded, fostering a strong, active base of supporters.
• Enhanced Brand Positioning: Educational content and podcasts positioned iExec as a thought leader, attracting a wider audience interested in blockchain applications.
• Increased Conversions: Retargeting strategies and email marketing led to higher conversions, effectively converting engagement into measurable results for the platform.

This campaign successfully raised iExec’s profile within the blockchain community, contributing to brand awareness, engagement, and a loyal user base interested in decentralized applications.

Campaign & Objective
Infotech Hub aimed to establish itself as a significant player in the rapidly growing blockchain and cryptocurrency market. The project focused on increasing brand awareness and positioning Infotech Hub as a trusted resource within the blockchain, crypto, and Web3 communities, targeting potential investors, crypto enthusiasts, and technology influencers.

Services Provided
Infotech Hub's campaign included a comprehensive suite of media and marketing strategies:

1. Content Strategy: Infotech Hub developed detailed, data-driven content to engage various audience segments across platforms, including YouTube, LinkedIn, Telegram, and Discord. This included a whitepaper to communicate the brand’s vision and blockchain potential, long-form articles for SEO, and infographics targeting Web3 trends.
2. Social Media Marketing: The strategy focused on platforms popular with blockchain and crypto communities, such as Twitter, Instagram, and Discord, using regular updates, discussions, and community engagement tactics.
3. Influencer and Media Outreach: The campaign reached out to high-profile crypto influencers, including global and Indian figures, to expand the brand's presence in the crypto ecosystem. AMA sessions on platforms like Clubhouse and YouTube helped establish direct engagement with crypto enthusiasts.
4. Paid Advertising and SEO: Infotech Hub launched PPC campaigns across Google Ads, YouTube, LinkedIn, and other platforms. SEO strategies were optimized for crypto-related keywords, enhancing organic search visibility.
5. Strategic Partnerships: Collaborations with popular crypto media and trading sites aimed to generate interest and credibility among potential users and investors.

Results & Achievements
Infotech Hub successfully created substantial visibility and engagement in the blockchain and crypto spaces. The influencer campaign, particularly on Telegram and Twitter, helped rapidly grow their online community. The whitepaper gained traction on LinkedIn, contributing to increased site traffic, while SEO and PPC strategies yielded high engagement rates on Google and YouTube. With a three-year roadmap, Infotech Hub laid a strong foundation for brand awareness, community engagement, and market leadership in blockchain.